Susan G. Komen New England Launches 2018 Pink Ties Guys

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October Fundraising Event Offers Opportunities for Gentlemen to Step Up and Support the Local Fight against Breast Cancer

Hartford, CT – Susan G. Komen New England has kicked off the fourth annual Pink Tie Guy campaign to raise awareness, support, and funds for families fighting breast cancer in New England. Men in Connecticut and New England are invited to step up and join in the local fight against breast cancer.

One in eight women will be diagnosed with breast cancer in her lifetime. Pink Tie Guys are a community of men committed to making an impact in the local fight against breast cancer. They demonstrate that commitment by raising a minimum of $1,008 for Komen New England, representing these 1 in 8 women. The campaign hopes to recruit a minimum of 50 Pink Tie Guys, raising $50,400, for a total fundraising goal of $75,000.

“I’ve always been a fan of underdog stories. If it’s not the home team, I root for the underdog, ” says husband and co-survivor Kevin Roberts. “Today, I also can’t say I’m rooting for the underdog either. Today, my wife battles against breast cancer. And the breast cancer team really didn’t do their homework. If they had reviewed game footage and studied up on their opponent, they’d find they have a formidable opponent. Catherine Roberts is a warrior. Probably her best warrior endurance badge is 15 years married to me. Cath is a warrior, a fighter and has a lot to live for; namely 50 more years with me. Breast cancer should really just throw in the towel early.”

New England is among the highest incidence of breast cancer in the United States and this year, nearly 6,000 residents will be diagnosed with breast cancer. “While much progress has been made in the fight against breast cancer, we still have a long way to go,” said Lori van Dam, CEO of Susan G. Komen New England.

About Susan G. Komen New England
Susan G. Komen® is the world’s largest breast cancer organization, funding more breast cancer research than any other nonprofit while providing real-time help to those facing the disease. Komen has set a Bold Goal to reduce the current number of breast cancer deaths by 50 percent in the U.S. by 2026. Komen New England is working to better the lives of those facing breast cancer in Connecticut, Massachusetts, New Hampshire, Rhode Island and Vermont. Susan G. Komen® New England began with Races for the Cure® in Boston and Manchester, VT in 1993 and Hartford in 1994. The Affiliate has invested nearly $12 million in Connecticut organizations, $9 million in Massachusetts organizations, and $8 million in Vermont and New Hampshire organizations providing breast health services to uninsured and underinsured residents. The Affiliate has also contributed more than $8 million to support breast cancer research. Susan G. Komen® has awarded more than more than $81 million for breast cancer research in Massachusetts, $9 million for breast cancer research in Connecticut, and nearly $4 million for breast cancer research in Vermont and New Hampshire.